Only Hearts: The NYC-Based Undergarment Brand That Is Made To Be Seen

Issue 20

Feb 11

February is for buying pretty underwear for yourself.

After coming across the Only Hearts Nolita location on 270 Mott Street last year, I have become just a little bit obsessed with this brand. Okay, maybe more than just a little. From seductive intimates to casual underwear to comfortable loungewear and pajamas, Only Hearts completely emcompasses their inner outerwear mantra.

Founded in 1978 by Helena Stuart, Only Hearts “revolutionized undergarment dressing to come out and be seen.” The brand has seen continual success over the decades, opening three boutiques in NYC and LA as well as an e-commerce site. Only Hearts can also be found at stockists like Intermix, Free People, and Journelle. Helena and her daughter, Kaya, currently focus on creating sustainably-made lingerie and wardrobe staples that will stay in your closet forever. Celebrities including Scarlett Johansson, Kate Moss, Jennifer Aniston, Cardi B, and Hailey Bieber have all been seeing wearing Only Hearts.

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Sometimes, the key to feeling a little more confident could sometimes be wearing something that makes you feel beautiful. What I love most about Only Hearts is how the pieces are feminine and comfortable, while also being very unique. Not only are the fabrics extremely high quality, the silhouettes can be worn in many different ways and for different occasions.