Guiltless Pleasures: Shop and Gift Yourself Items From These Seven Self-Love Brands
In the month defined by luxurious red roses and pink frilly heart-shaped boxes of chocolate, it's easy to forget that the person who needs the most affection is yourself.
That’s right! Valentine’s Day doesn’t just mean cuddling up with your SO; whether you’re single, taken, or in an ‘it’s complicated regardless of living through a pandemic’ situation, consider the season of love to be a sign to take care of yourself!
Whether you love or loathe the phrase, there are a million ways to interpret what self-love means. Cliché bubble baths and skincare masks aside, the simplest, and most challenging, aspect of self-love is learning how to speak to and treat our minds and bodies with kindness. Luckily, these mission-driven brands, both on the rise and timeless faves, are reminding us of just that while helping us look and feel our best!
These seven extraordinary, and quite stylish, brands inherently believe in the importance of body positivity, self-confidence, diversity, as well as spreading awareness surrounding mental illnesses.
Get ready to scroll and shop the holiday-appropriate and budget-friendly picks from these seven self-love labels that will leave you feeling guilt-free!
LOUNGEWEAR & ACTIVEWEAR
Lonely Ghost
Instagram: @lonelyghost.co
C&W ‘Self-Love’ Pick: ‘I Love You Say It Back’ Crew Neck Hoodie
Whether you know them from their dreamy Instagram feed or saw their signature threads worn by some of the biggest social media stars like Hannah Meloche and Addison Rae, Lonely Ghost is the trending, colorful streetwear brand committed to creating a community with its followers. These streetwear newcomers are redefining what it means to love yourself and others with the power of inclusivity! At Lonely Ghost, there’s a seat at the table for everyone.
Happiness Project
Instagram: @happinessproject
C&W ‘Self-Love’ Pick: The Basic Hoodie in Pink
As its name implies, Happiness Project is committed to delivering joy into your life while reminding you that it’s okay not to feel okay. With that, Happiness Project strives to bring awareness and support to those who suffer from mental illnesses. You know that Happiness Project is true to their cause because 15% of their profits are donated to the National Alliance on Mental Illness.
Girlfriend Collective
Instagram: @girlfriend
C&W ‘Self-Love’ Pick: Everyone Hoodie & Everyone Mid-Rise Joggers
No surprise on this list is the Girlfriend Collective, a true trailblazer in the transparency and ethical fashion movement. While you may already be familiar with their sustainable size-inclusive recreation sets, the brand just launched their first gender-neutral separates collection, covering all of your winter wear essentials from sweat sets, joggers, and tees to puffer vests and half/full-zip fleeces.
JEWELRY
Little Words Project
Instagram: @littlewordsproject
C&W ‘Self-Love’ Pick: Self-Love Enchantment Bracelet
If you’re a fan of affirmations, you’ll love the Little Words Project (LWP)! The brand behind the glassy-looking crystal and lettered beads believe that kindness and confidence are the key ingredients to mastering self-love. Each bracelet comes with a tag with an inscribed registration code for you to enter their digital LWP community, Nice Girl Gang.
BEAUTY
Topicals
Instagram: @mytopicals
C&W ‘Self-Love’ Pick: Like Butter Hydrating Mask
Topicals, the skincare line that launched amidst the pandemic, really knows what it means to embrace the ‘less than perfect’ things in life. The bubbly-pink beauty brand is all about creating science-based and cruelty-free formulas. Made directly from the experts, Topicals effectively, efficiently, and gently works with all skin types. But most of all, Topicals is here to change the way you think about beauty—and it starts with embracing and loving all of your imperfections.
Golde Beauty
Instagram: @golde
C&W ‘Self Love’ Pick: Papaya Bright Face
The wellness brand, Golde, knows a thing or two about the power of superfoods! In fact, they love superfoods so much that they’ve incorporated them into all of their deliciously-good products from latte blends to skincare masks! All of their formulas are 100% natural and vegan-friendly, so you can know and feel good about what you’re putting on your skin.
LIFESTYLE
ban.do
Instagram: @shopbando
C&W ‘Self-Love’ Pick: Feel Your Best Card Deck
Ban.do is the one-stop colorful, spunky online marketplace that’s been putting smiles on their customers’ faces since 2008! For over a decade, ban.do has crafted, carried, and collaborated with several like-minded brands with products ranging from crochet tanks and chunky mask chains to bold-colored planners and *those* trending twisted candles.
I have not been compensated for mentioning the above products/brands.