The Best Clean Skincare and Wellness Brands You Haven’t Heard Of Yet
It almost seems like everywhere you scroll, you see trendy new wellness brands are being released, sporting colorful branding and Instagram captions promising glowier skin or a healthier gut.
Luckily, I’ve sifted through all the popular advertising to compile a list of the best clean wellness brands to support. These brands champion sustainability, ethics, eco-consciousness, and quality ingredients without toxins, while their adorable aesthetics and quirky Instagram feeds full of consumer-generated content spark a unique relationship between business and customer.
Copina Co.
The beauty industry tends to glorify perfectionism, but Carolyn Vinnicombe, founder of Copina Co., wants to empower you to embrace your flaws and inner beauty through a variety of plant-based collagen blends to naturally support hair, skin, and nails. Vegan, keto-friendly, and packaged in pastel, Copina Co. blends can be added to lattes and smoothies for an edible beauty boost with ingredients like hyaluronic acid, bamboo leaf extract, and ashwagandha.
Photo: @lauremurphy_
Photo: @justlivalittle
No Instagram shelfie would be complete without stylish skincare. Natural skincare company, Drifter Organics, never excludes elegance or effectiveness within their range of body butters, face oils, and lip balms meant to soothe and enhance skin. Mother-daughter duo, Dawn-Marie and Miceala Hoo, launched Drifter Organics after developing homemade products to lessen risk of irritation to Miceala’s sensitive and eczema-prone skin. Their custom skincare ritual proved to be gentler than most chemical-ridden products on the market and it inspired them to share their organic formulas with the masses.
Peak and Valley
Photo: @groovieworm
Peak and Valley strives to reinvent the way we think about stress through herbal blends that nourish skin, mood, and mind. Encased in recyclable glass jars, each blend contains adaptogens catered to a specific need. A category of herbs and mushrooms, adaptogens are tailored to balance the body’s reaction to stressors by regulating hormonal and physiological functions. Some of these herbs, such as reishi mushroom and eleuthero root have been used by traditional Chinese medicine and Aruveydic healing for centuries. Peak and Valley modernizes this ancient form of healing by bringing their blends to your kitchen cabinet. Their wellness library blog has tons of ideas on how to incorporate adaptogenic blends into your recipes. A sip of their golden milk concoction is a warm, calming treat before bedtime.
Vitruvi
Photo: @catchmeeksifyoucan
Scent can do many things for us- take us back to a memory, remind us of a loved one, heighten energy, or change our mood. Vitruvi uses botanicals and traditional blending methods to create therapeutic essential oil products and diffusers naturally, without added chemicals, to help you create a soothing space reminiscent of moonlit paths and crisp air. Vitruvi aromas are a vegan, non-toxic alternative to scented candles.
Cocokind
Photo: @la.vie.stella
Clean, conscious, and accessible beauty is the forefront of skincare and wellness brand, Cocokind’s, message. The company admits that working to become earth-friendly and waste-free is a continuous process, but it’s a journey they’re happy to be on. All packaging is sourced from a domestic manufacturer, which, in turn, creates a smaller carbon footprint. Their use of FSC-certified materials in their packaging minimizes waste and cost to the consumer. One of Cocokind’s goals in the future of sustainability incorporates the use of Ocean Waste Plastic, plastic collected from bodies of water transformed into repurposed pellets, to package new products. Cocokind always uses organic formulas within their products whenever possible and is exploring refillable packaging to further cut down on waste. Cocokind aims to be transparent while treating your skin and the Earth well, and has even expanded their line into vegan beauty beverages.
Orosa Beauty
Photo: @itsalexanohely
Orosa Beauty is committed to bringing safe nail care to your top shelf. Meet their “Nope List,” a group of 14 harmful or unethical ingredients they avoid in their nail products, including formaldehyde and toluene, both known to cause bodily reactions. Orosa Beauty may steer clear of toxic ingredients, but longevity and cheerful colors, like cobalt blue and sunshine yellow, are always included in their rainbow range of nail polishes.
Poppi
Photo: @styleincali
As seen on Shark Tank, Poppi is a prebiotic soda company getting rid of conventional soda standards. A healthy alternative to Pepsi or Coca-Cola, Poppi turns to apple cider vinegar, fruit juice, and natural sweeteners for digestive benefits, improved skin, detoxification, lower cholestoral, and immunity boosts. Albeit delicious, most sodas are loaded with empty calories and chemicals, but Poppi refreshes your taste buds and body with health benefits, fresh flavors, and vivid summer packaging.
Blume
Photo: @wilmarielle_c
You may have seen Blume’s popular Meltdown Acne Oil gracing the newly clear faces of skincare bloggers on your Instagram timeline. Good for your body and the environment, Blume’s period products are safe and sustainable through 100% chemical free, biodegradable tampons and pads. The brand stands behind inclusivity and sex education as everyone deserves to know their flow. Through celebrating self-care, Blume’s mission provides a safe space for women to grow and learn about their bodies.